DIGITAL TRANSFORMATION AT MINH DUC GROUP: SMALL CHANGES – BIG BREAKTHROUGHS
On October 12th, during the National Digital Transformation Day event held at the Government Office Headquarters and chaired by Prime Minister Pham Minh Chinh, Mr. Tran Dai Nghia, Chairman of Minh Duc Group, delivered an impressive presentation on the topic: “Applying Integrated AI-Based Digital Platforms in Corporate Management to Enhance Productivity and Competitive Advantage.” Mr. Nghia’s insights received strong endorsement from the attending delegates, underscoring the critical role of technology adoption in improving business efficiency and competitiveness.
Digital Transformation Context at Minh Duc Group
Minh Duc Group, with 14 years of operation, over 200 employees, headquartered in Hanoi, and 21 departments/branches nationwide, along with two overseas branches in Cambodia and Saudi Arabia, is one of the leading construction corporations in Vietnam. However, before implementing digital transformation, Minh Duc faced numerous management challenges due to the complex and diverse nature of its business sectors. The main issues included:
- Difficulties in managing the supply chain, directly impacting construction progress and quality.
- Unsynchronized data across departments and branches, causing delays in information retrieval and reducing decision-making efficiency.
- High operational costs due to time-consuming manual processes and resource use, including expenses for office supplies, travel for meetings, and manual document management reaching hundreds of millions of VND annually.
These challenges have driven Minh Duc to undertake significant changes to keep pace with market trends and enhance its competitive edge. Digital transformation is regarded as an essential solution to address these issues, enabling the Group to optimize processes and scale up operations.
Application of CRM – The First Step in the Digital Transformation Journey
Before implementing advanced technologies like AI or ERP, Minh Duc began its digital transformation journey by adopting a CRM (Customer Relationship Management) system to improve customer management and care processes. The CRM system enables Minh Duc to systematically store and manage customer information, including transaction history, requests, and feedback. This not only helps the sales and customer service teams quickly grasp relevant information but also enhances coordination among departments, thereby minimizing errors in information processing.
Moreover, the CRM system also helps optimize customer care processes by automating routine tasks, reducing the time and effort required from staff. As a result, Minh Duc can enhance the customer experience, ensuring that information is communicated consistently and accurately across all relevant departments.
Benefits of Digital Transformation
The implementation of the CRM system is only the initial step in Minh Duc’s digital transformation journey. However, the benefits brought by this system have already demonstrated great potential in optimizing processes and increasing labor productivity:
1. Efficient Customer Information Management: All data - from transaction history and feedback to customer requests - is centrally stored, enabling staff to easily access and process information. This improves work efficiency and enhances customer satisfaction.
2. Operational Cost Savings: Processes such as document management, administration, and manual information handling have been digitized, helping Minh Duc save hundreds of millions of VND annually and minimizing operational waste.
3. Enhanced Internal Collaboration: CRM facilitates more effective cooperation among departments like sales, customer service, and project management by synchronizing information sharing. As a result, errors caused by inaccurate communication are significantly reduced.
Towards the Future: Expanding Digital Transformation with AI and ERP
With the initial success from implementing the CRM system, Minh Đức is now expanding its digital transformation by integrating Artificial Intelligence (AI) and Enterprise Resource Planning (ERP) systems into its management and operational processes.
1. AI Integration in Data Management and Analysis: AI will help Minh Đức automate large-scale data analysis, enabling the prediction of market trends and the formulation of strategic decisions. Additionally, AI supports project management by tracking progress and managing resources, ensuring projects are completed on schedule while minimizing risks.
2. ERP Application in Enterprise Management: ERP is a comprehensive enterprise management system that integrates all management processes—from finance and human resources to supply chain and project management. With ERP, Minh Đức will gain a holistic view of all business activities, empowering leadership to make faster and more accurate decisions. Furthermore, ERP reduces errors from manual processes, optimizes resources, and enhances the company’s capacity to expand into international markets.
Conclusion: Minh Duc on the Path to Becoming a Fully Digitalized Enterprise
In the context of a rapidly evolving economy driven by technological advancements, digital transformation has become an inevitable trend for businesses to survive and grow. Minh Duc Group, with its pioneering steps in adopting CRM and its strategic vision to expand digital transformation through AI and ERP, has demonstrated a strong commitment to enhancing management efficiency and strengthening competitive advantages in the marketplace.
Looking ahead, through the deep and comprehensive application of digital technologies, Minh Duc aims not only to optimize its internal processes but also to expand its scale and reach international markets—affirming its position in the construction industry both domestically and globally.
